SXSW Vice President of Film & TV Claudette Godfrey Talks 2026 Festival Line-Up
With South by Southwest set to begin on March 12, it’s time to start planning out what film and TV premieres, concerts, panels, and comedy shows to attend. As much as one might want to experience everything the festival has to offer, there’s simply too much to see it all. In the spirit of innovation, the festival is adapting this year, featuring TV, music, film, and comedy programming running concurrently for the first time in SXSW history.
What goes into curating a lineup that’s intriguing for audiences while also benefiting the creatives behind these ambitious projects? Den of Geek got the chance to speak with Claudette Godfrey, SXSW’s vice president of film and television, about planning around tricky timeslots, program locations, the coveted midnight movie slots, and the “super, super weird” picks in the lineup that may turn out to be the best films and shows of the year. Below is the transcript of the interview.
DEN OF GEEK: This year is especially exciting for SXSW because the comedy, film and television, and music programming are all running concurrently for the first time. What level of coordination and collaboration does it take to pull it off?
CLAUDETTE GODFREY: I think it’s definitely a big change. Part of the reason they were staggered before was because Austin just didn’t have the infrastructure for everyone to be here. It used to be that there wouldn’t be a room left in the city, but now there are like 100 more hotels or something and we don’t have those capacity and logistic issues that we used to have. Everybody can be together, and I think it’s going to be very exciting.
In terms of the coordination, it’s really the same as always. We’ve been the spine of the event, where we were going the full 10 days, so we’ve always had a lot of coordination with all of the other events that were happening during it. It kind of just lifted some of the previous restrictions that existed around scheduling.
What was the selection process for assembling this year’s programming? What are you looking for?
The biggest difference this year is that we had a much tighter schedule because we lost three days. So the process was actually just a bit more deliberate because we were very concerned we would fall in our normal programming habits and end up with too many films and not the right slots for them. That’s why we did kind of a more split thing between our two announcements because we just really wanted to make sure we were getting the right films and the right locations. We do our final programming in tandem with the schedule so we can kind of fit in as many projects as we can. In terms of our shared programming vision, that really doesn’t ever change. It’s really, really focused on finding the most exciting gems in the program.
I think it’s so hard to explain the taste of a festival. Even the idea that festivals have different “tastes” is sort of a revelation for some people. But for us, our taste is really focused on two main things: the films and the filmmakers. If this festival is the right place for this film and if the filmmaker will have a great experience, we really want to give that to filmmakers because we know we can. A really serious war documentary could be great, but it’s not really what our audience is going to go see. If we program that then it might be a little bit of a disappointing experience for the filmmaker.
We’re really focused on the discovery aspect of things. At the very end, the last decisions become the hardest because we get into this crazy headspace. We always end up with a good spread and we want those last spots that we fill to be opportunities to take chances. We want to have space for things that aren’t perfectly polished. We want to make sure we’re making an ideal space for the newest voices. Our program this year has about 50% first-time feature directors, which is what we usually have. That’s the most exciting part of things to bring people who have not had a film into our existing community. I’ve started calling it the South by Southwest Filmmakers Club.
We’re also just really focused on our audience because we want to make both sides successful. We want our program to reflect a super broad spectrum so filmmakers see that we celebrate all kinds of film and TV and not just what’s supposed to be important. Everybody is at the same screenings and it’s a different experience for everyone because we don’t separate press and industry. Austin has such a great movie-going tradition and there are so many people here in town that may only go to a few things, but we have a bit more of a general audience than some festivals do. We’re really just trying to have a big party and celebrate the filmmakers.
This year I started saying that our event is like an inflection point for the younger people who are volunteering and attending, who become inspired, and those whose work is being seen for the first time at a festival. Even the big talent who are coming attached to tent pole films still get to see their work with an enthusiastic audience.
I’m always really impressed with the different programming blocks that are assembled for television and film, like Visions, 24 Beats Per Second, and the Midnighter block. You guys always go above and beyond with the Midnight picks. How do you meet expectations there and does it always seem appropriate to heavily program horror in that space?
I think there’s been a growing feeling that a lot of festivals’ genre blocks have become broader with their interpretations, but that’s not the case here. We’ve had a few documentaries in those sections over the years, but it’s also been within a logical context. It can be jarring with some festivals when you’re like, “Why is this airing at midnight?” A midnight movie sets your expectations and you want it to be a dark, bloody, weird affair, but also one that prompts a real emotional reaction.
I think we have pretty high expectations for what goes in that block, while we want to maintain the diversity and different kinds of filmmakers. They’re all really different and crazy. One of our favorites is Fifteen, which is about a Mexican girl who’s on the eve of her quinceanera. It’s a horror movie centered around a quinceanera, which is awesome. It’s like nothing you’ve ever seen before.
This year has some extremely interesting headliner films, like Boots Riley’s I Love Boosters, Jorma Taccone’s Over Your Dead Body, and Ready or Not 2: Here I Come. Why did these feel like the right movies to stand out as showcase pieces for the year?
I wouldn’t make I Love Boosters the opening night film if it wasn’t phenomenal. I’ll say that much. It’s perfect for opening night because it sets the tone. It’s a party. Everybody in it is so good, but then Boots is also such a unique filmmaker who actually has a distinct vision. Everything he makes has his fingerprints on it and this film is no different. I can pretty much predict what’s going to happen in most films, but I could not do that with this. They’re going to do so many cool activations around it because it’s such a unique piece. It’s a match made in heaven for opening night.
We’re hoping that some of these other first-time filmmakers with their weird movies and visions are going to keep making that kind of groundbreaking stuff. Ready or Not 2 is also phenomenal. We’re not playing a sequel unless it’s amazing. And it starts like the minute after the first one ends. And Pretty Lethal? Have you ever seen teenage girls who have to fight their way out with just their wits and their ballerina outfits that they happen to be in.
I love that SXSW doesn’t just celebrate film, but also television, which only seems appropriate as lines continue to blur between these industries. You’ve got some great TV programming this year between The Audacity and The Comeback. Claudette, what has it been like to see this festival element continue to expand?
I just always want more of it. But it’s harder to program TV because they get finished later and they are moving their dates even more wildly than the film release schedule. So there’s a lot of stuff that we saw that ended up moving around. Margo’s Got Money Troubles is here opening night and it presents such a next-level situation. Michelle Pfeiffer is maybe one of the best people that’s ever been alive and she’s amazing in this, especially when she’s together with Elle [Fanning]. And then Nick Offerman is playing a totally different kind of character than he normally does. Nicole Kidman shows up. Greg Kinnear, too.
Then there are also things like Family Movie, which is quite literally the Bacon family making a horror-comedy movie together. It’s ridiculous and hilarious. I’m kind of excited for there to be a renaissance of genuine people who are involved in amazing artistic projects. The Dark Wizard is really interesting, too. It’s not from [climber Dean Potter’s] point of view, but it’s all the people in his life talking about what makes you into a person. It’s a really interesting portrait of a life.
Lastly, what are one or two under the radar selections from your SXSW Festival block that people need to check out?
The Peril at Pincer Point is super, super weird. It’s like a prophecy that has to do with crabs. It’s in black-and-white and it’s a whole thing. Once I was like 10 minutes in, I knew we’d be getting it. There’s not going to be anything else like it, which is always exciting. There’s another film called Perfect, that’s in the Visions block. It may not end up being that under-the-radar because Julia Fox is in it, but they do a really good job of taking what appears to be a super micro-budget and creating what feels like a much bigger story and world.
Amazing Live Sea Monkeys is also exactly for SXSW audiences. It’s like Grey Gardens, but it’s the woman who was married to the guy who invented Sea Monkeys. She’s older now and trying to keep the legacy going, but there’s all this crazy history and this toy company is fighting her for the patent. It’s just really interesting. Power Ballad isn’t getting its premiere at SXSW, but it’s going to be the number one crowd-pleaser. It’s John Carney’s new film with Paul Rudd and Nick Jonas. It’s unbelievably charming and there’s a ton of singing in there. A lot of conflict, too. It’s pretty great.