Sam Raimi, Justin Long and Alison Lohman were in town to promote Drag Me To Hell and promote they did. They appeared at Forbidden Planet for a signing, attended a screening of the film for FrightFest, complete with Q&A, and gave press interviews on top of that.

There's nothing quite as scary as the prospect of meeting one of your heroes, so for me to come face to face with Sam Raimi was a little overwhelming. As you'll see though, he was one of the nicest people I've ever met, which, combined with his humility, made for such a disarming inteview that it took me a moment to realise he was winding me up when claiming that he was in no way responsible for tormenting actors...

Drag Me To Hell is on general UK release from today.