It’s a day ending in “y” so you know what that means: more coprorate consolidation of content!
The new entity known as ViacomCBS is the latest media conglomerate to come to the realization that it needs a stronger foothold in the streaming world. CBS already has the limited CBS All Access streaming service but now ViacomCBS is ready to go even further. As reported and compiled by IGN, ViacomCBS announced during their Q4 earnings call with investors that the company is looking into creating a new, more all-encompassing streaming service that will either expand upon CBS All Access or incorporate it entirely. ViacomCBS is referring to the new streaming service as their “House of Brands.”
ViacomCBS doesn’t have quite as many high profile entertainment brands as competitors like Disney and WarnerMedia but they still have some labels to work with. Viacom and CBS have always been closely aligned and associated but they officially merged in December of last year and in doing so brought together a decent portfolio. ViacomCBS’s holdings include Nickelodeon, BET, Paramount Network, MTV, Comedy Central, Showtime, Pop TV, TV Land, and every other CBS-branded network and studio.
According to ViacomCBS on the call, that roster would mean that a new streaming service would launch with 30,000 episodes of television and 1,000 movies on the platform. ViacomCBS CEO Bob Bakish confirmed that the new product will soft launch by the end of this year.
With the new, most comprehensive produce, ViacomCBS will be juggling quite a few streaming services as is. CBS All Access is CBS’s most prominent presence in the streaming world currently. It currently costs $5.99 with ads and $9.99 without them and is the exclusive home to many prestige CBS properties including Star Trek: Discovery, Star Trek: Picard, and The Good Fight. ViacomCBS also owns Showtime’s streaming service, which costs $10.99 per month, and the ad-supported service PlutoTV. All together, CBS’s streaming output reaches around 30 million users. A new streamer that would consolidate those options and introduce even more would see ViacomCBS entering into the competitive landscape of big services like Netflix, Amazon Prime, and Disney+.
There is no word yet on a release date or price point for ViacomCBS’s “House of Brands.”