Most big game showcases are professional affairs that rely on trailers and gameplay demos, but Devolver Digital isn’t like most game companies. The publisher uses every big announcement stream as an excuse to display its unique brand of humor, and 2022 probably won’t be any different.
In 2017, Devolver Digital held its first E3 press conference, which only lasted 15 minutes but made the most of its time by announcing new games, mocking industry trends, and, most importantly, making viewers laugh. Ever since then, the company has produced annual E3 announcement streams, and not even E3 2022’s cancelation can stop it. This summer, gamers can look forward to another Devolver Digital showcase, this time dubbed the “Marketing Countdown to Marketing,” full of comedy, trailers, and gore. If previous Devolver Digital shows are any indication, you should even expect callbacks to previous Diablo Immortal events. In fact, it might not be a bad idea to go back and start catching up on some of those now.
When can audiences tune in to see Devolver Digital’s patented flavor of madness unfold, and what site is crazy enough to host it? Here’s everything we know.
Devolver Digital’s Marketing Countdown to Marketing: Start Time and Date
Even though Devolver Digital is technically hosting its own stream, the Marketing Countdown to Marketing is actually a part of the extended Summer Game Fest 2022 lineup. While Geoff Keighley’s presentation will serve as the main event on June 9, Devolver Digital’s showcase will begin shortly after that presentation has concluded. Here’s when you can expect their show to start on that day:
- 3 pm PDT
- 4 pm MDT
- 5 pm CDT
- 6 PM EST
- 11 PM BST
Despite the fact that Devolver Digital’s showcases started short and sweet at around 15 minutes, their 2022 stream is scheduled to last around 30 minutes. This length is still a bit more modest compared to their 2020 stream, which lasted 45 minutes.
How to Watch Devolver Digital’s Marketing Countdown to Marketing Livestream
Devolver Digital press conferences might love to mock modern trends in gaming and entertainment (its first E3 presentation opened with some fake (and rude) live streamers) but the company gladly uses modern technology to beam these conferences to audience screens. Anyone who wants to tune in can watch the Marketing Countdown to Marketing on Devolver Digital’s Twitch and YouTube channels.
Devolver Digital’s Marketing Countdown to Marketing: Rumors, Leaks, and Predictions
Devolver Digital is infamous for being unpredictable. While the company announced it would hold a 2017 E3 press conference, nobody knew what games would be announced, let alone that the stream would consist of skits filled with jokes and fake blood. This history makes it difficult to predict what 2022’s showcase will look like, but we can always make a few guesses.
Devolver Digital announced the Marketing Countdown to Marketing showcase in typical Devolver Digital fashion: with an over-the-top video. The only big takeaways we can glean from it are that the stream will (probably) be countdown-themed, that it will involve skits that mock recent gaming trends, and that Goichi “Suda51” Suda will host the whole thing. Well, not exactly. The stream will actually star a virtual Suda51 beamed onto the screen of a giant robot in a performance that will be half RoboCop 2 Cyborg and half Max Headroom.
Since Suda51 will host the Devolver Digital show from the inside of a robot, odds are he will take the time to tease Grasshopper Manufacture’s next game, but what else can audiences expect? We can probably look forward to previously-announced games such as Cult of the Lamb, Return to Monkey Island, and The Talos Principle 2, as well as a new Serious Sam announcement since it wouldn’t be a Devolver Digital stream without one.
With any luck, Cyber-Suda will also have new announcements up his sleeves, and who knows? We might see even more of Devolver Digital’s Chief Synergy Officer-turned-Jr. Executive (and possible brain in a jar) Nina Struthers.