"Remember. You are not a salmon."

Back in 2003, Jason Statham's career was not where it is today. And some bright spark decided that he was just the kind of cuddly, non-threatening face required to try and sell you chocolate bars. Not only that, they then decided to get The Statham - with his shirt on here, incidentally - to remind us all that we're not fish.

We're not making this up, because here's how he tried to do it...

It's a fine theory. After all, if The Statham came up to you in the street and told you to eat a chocolate bar, chances are you'd eat the chocolate bar and thank him for suggesting it.

Whatever next, we wonder? Jean-Claude Van Damme as the Milky Bar Kid?