What's in the extended Chinese version of Iron Man 3?

News Simon Brew 2 May 2013 - 06:43
Iron Man

Four minutes of extra material have been added to the Chinese cut of Iron Man 3. But what are we missing out on?

Cinemagoers across most of the world have been responding warmly to Iron Man 3 since it began its worldwide release programme last week. As it rolls into American cinemas this week, news reaches us that the Chinese release of Iron Man 3 has been a spectacular success too, with the film smashing the opening day record in the country.

It's little secret that Marvel has actively wooed China with Iron Man 3 (given that it's one of the top five film markets in the world, and relatively untapped by Hollywood), to the point of adding in extra material that's only in the Chinese version of the film. Hollywood posh people have long recognised China as the major growth area for mainstream movies, but government restrictions there mean that not too many American films get a full release. It's why Transformers 4 is set to film material in China: it pretty much guarantees getting a Chinese release, and that in turn opens up a huge amount of potential money. Iron Man 3 has just taken 130 million yuan in one day there, which our cigarette packet currency converter spits out at just over $21m.

Interestingly though, details have now emerged as to what's in the four minutes of extra material that's attached to the Chinese version of the film. Bluntly, it doesn't sound as though we're missing out.

According to The Hollywood Reporter, the new material includes a character by the name of Dr Wu, played by Wang Xueqi. Dr Wu drinks a carton of Gu Li Duo, in what's apparently a rather blatant piece of product placement. It's not the only example of blatant produce placement in the film either, we understand.

Also, there's a scene with Dr Wu making a telephone call from his Beijing office, whilst a television screen behind him shows Iron Man being cheered by Chinese schoolchildren. Furthermore, a later sequence sees Wu, for some reason, operating on Tony Stark. We'd mark that with a spoiler tag, but having sat through the English-language cut of the film, we're not really sure what it's spoiling.

More details can be found here. And we can't wait to see what Chinese product placement Transformers 4 manages to squeeze in...

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Very strange, but shrewd. Now if Hollywood could just pay more attention to geography and the fact that everyone in England doesn't sound like Dick Van Dyke we'd all be laughing! Iron Man 3 though? That was one hell of a film, with or without Dr Wu.

Spoilers! (not related to the plot but the reason for the operation is at the very end of the movie)

Tony finally decides to have the shrapnel from his heart removed using some fancy tech that it is implied he has just invented for the purpose. This means he doesn't need to have the light on his chest anymore.

So Dr.Wu (and by extension China) cures Tony Stark...

I'm in China (Nanchang)...Just saw Iron Man 3 this afternoon...I can tell you there's a hell of a lot more American product placement than Chinese.

Was Dr. Wu not the man that Yinsen tries to introduce Tony to in Switzerland right at the very beginning?

Gu Li Duo is a milk drink.

We'll see how this special catering goes.

Skyfall allowed some fairly minor censorship to get the film into theaters, it did well for a few weeks, then just ... stopped.


I think your right.

Pffffft! Product placement! Do they really think this works? Come on, only suckers would be taken in surely!

Right i'm off to buy a Audi for some reason....

Such as? I don't remember anything particularly jarring or obvious on first viewing.

I'm sure there where cars and stuff. Wasn't there a cafe he went into at the beginning? I'm sure I saw an iPad too.

I suppose they're just built into his suits now. I dunno? We'll find out sooner or later...

To be fair, nobody in England sounds like Dick Van Dyke.

So it was a good film with or without Wu?
Sorry, I couldn't resist.

Not even Dick Van Dyke when he was there.

It's the TARDIS translation circuit I'd bet.

I can live with or without Wu.

If they can replace a heart, why can't they remove bits of metal around it?

This point has always bothered me as a silly excuse to have a cool glowing thing in his chest. But we do get a cool glowing thing in his chest, so it's pretty much worth it I supposed.

It should have been a arc-reactor-powered artificial heart. At least that kinda makes more sense.

Wu's on first.

Probably trying to Wu the Chinese consumer.

After seeing IM3 I wonderd why Dr. Wu has his own track on the Score of the movie. I mean in the international cut he shows up for about a minute.

It didn't work out well for him. Mr Wu's a window cleaner now. . .

Is he part of the Tang Clan?

I just watched iron man 3. I've had these articles bookmarked for over a month waiting til I could watch the movie. We couldn't find a babysitter in all that time so my wife let me go alone. I must say, in case you're dead or dying, your comment should go on your tombstone, spelled out with pineapple and pepperoni, cuz it made me laugh somethin fierce, son.

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