King of the Movie    Press Circuit 

The promotional tour for Borat 2 is in full swing and Sacha Baron Cohen’s wild in-character antics are as good as ever

By Brian Berman

Sacha Baron Cohen has always had a knack for satirizing American politics through the lens of his raunchy and naive Borat act.

Cohen’s Borat was born to goad Americans into rethinking misconceptions and prejudices hidden throughout the country, from rural roads to D.C.’s backyard. 

The promotional tour for Borat 2 lampoons America’s response to the COVID-19 pandemic. 

Borat hype is larger than life: Amazon Prime bought a giant inflatable Borat Sagdiyev.

For over two decades now, Sacha Baron Cohen has been a master of movie promotional tours and accels at in-character appearances as Borat. 

In 2006, Borat made nice on Fox and Friends to promote the original film.

In the 14-year gap between films, Borat would occasionally resurface on the talk show circuit. 

During the 2018 midterm elections, Borat returned to Jimmy Kimmel Live..

For election tampering.

Borat recently met YouTube influencers to promote  the sequel. 

It was a destructive collaboration.

He also conducted a thorough COVID-19 cleaning on Jimmy Kimmel Live.

Borat remains the ever-unapologetic Kazakh journalist intent on sharing his worldview with Americans.

This time around, however, Borat returns to an America where prejudice, conspiracy theories, and division are more evident than ever before. 

While the shock value of Borat has worn off, the film still delivers a much-needed wakeup call, while delivering plenty of laughs along the way.