The CW’s content delivery strategy is about to get an upgrade in the streaming department, with the announcement of CW Seed Live.
In a content partnership with PeopleTV, The CW will unveil CW Seed Live, eyeing a launch for late fall, reports Deadline. It will manifest as an expanded, 24/7 live-streaming linear take on CW Seed, the 2014-launched à la carte streaming offshoot of the network, compatible on most devices, which houses a handful of original content mostly connected to the DC Arrowverse shows, along with random – often other-network – catalogue content.
CW Seed Live will be the home to some yet-to-be-announced original content, which, as the report teases, will range from documentary series to offerings in the supernatural genre. Additionally, like its platform cousin, Seed Live will not require a subscription, and will be viewable for free, though ad-supported.
Of course, you should also expect to see airings of existing CW Seed content, which consists of animated Arrowverse offerings like the recently-announced Deathstroke: Knights and Dragons, along with Vixen, Freedom Fighters: The Ray and Constantine: City of Demons. Plus, there is an eclectic mix of back catalogue shows (many of which originally aired on other networks) like NBC’s 2014 Constantine series (on which Matt Ryan first played the role) as well as Birds of Prey, Blade: The Series (yes, a Marvel property), forgotten genre offerings like Alcatraz, Ringer, Pushing Daisies, The Secret Circle and Moonlight, as well as non-genre stuff like Whose Line is it Anyway?, Everybody Hates Chris and Hellcats.
Indeed, the network cites the existing CW Seed as having been a profitable venture, with an earned viewership split evenly amongst men and women, and a median (disposable income-wielding) age of 28. Consequently, as Rick Haskins, EVP Marketing and Digital for the CW, tells the trade of this new venture:
“We expect a halo effect from People and Entertainment Weekly content on PeopleTV because it’s closely aligned with our audience. We are in negotiations with several other partners for content that we will be announcing soon.” He adds, “CW Seed Live will give us additional opportunities to introduce a variety of new and current CW Seed series to our audience, as well as experiment with different types of digital content.”
There’s certainly a wealth of possibilities for The CW content with the addition of CW Seed Live, which essentially expands the purview of the network with what is, for all intents and purposes, a second channel.
We will keep you updated on The CW’s CW Seed Live channel as the news arrives!
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