Remember your excitement while watching the teaser for a new Star Wars movie for the first time? It looked like Star Wars was back in all its glory. Murmurs of anticipation in the pitch black theatre. Excited shuffles of feet. Then the word “Lucasfilm” sparkles up on the screen, and the audience goes wild. “Yeah!” … Continue reading Star Wars: How The Phantom Menace Teaser Trailer Became a Cinematic Event