Move over Babo, Ice-Bat, and Wedgehead. A new ugly has arrived. Robert Rodriguez is making his first animated feature, Ugly Dolls, based on the plush toy franchise from Pretty Ugly. The film will launch STX Entertainment’s family and animation division.
The director of El Mariachi, Desperado, Once Upon a Time in Mexico, From Dusk Till Dawn, Sin City, and The Adventures of Sharkboy and Lavagirl and the Spy Kids franchise, will write, direct, and produce Ugly Dolls through his Troublemaker Studios, it was announced during STX’s presentation at CinemaCon.
The animated version of the video game Angry Birds made more than $300 million for Sony last year. Ugly Dolls might be the start of a new franchise for Rodriguez and STX Entertainment. The film will be produced by STX, with Gigi Pritzker and Odd Lot Entertainment co-producing. It will be executive produced by Horvath and Drew Matilsky.
STX told CinemaCon that there’s “great excitement” for retail merchandise. David Horvath and his company Pretty Ugly LLC created Uglydoll in 2001. STX has been developing the Uglydoll project since 2015.
“We created Uglydoll on the premise that real beauty is found in the little twists and turns that make us who we are,” Horvath said in 2015. “We could not be more excited or optimistic about the future of the Uglydoll universe in the hands of the STX Entertainment team.”
Rodriguez recently wrapped production on his adaptation of Yukito Kishiro’s manga Alita: Battle Angel, which stars Rosa Salazar and is scheduled for release on July 20, 2018. Rodriguez is also slated to direct the upcoming remake of John Carpenter’s Escape From New York for Fox.
Ugly Dolls will open in theaters on May 10, 2019.