Polaroid, an upcoming horror film, offers more proof that contemporary movies of the genre have forgone the concept of name-franchise killers like Michael Myers, Jason Voorhees and Freddy Krueger in lieu of objects that do… stuff. Indeed, the Polaroid trailer puts a deadly spin on the classic titular, snap-and-shake camera (as famously instructed by Outkast) that many of us grew up using with glee.
The Polaroid trailer is standard horror fare that wields ominous consequences for hubris-imbued teens, specifically, a high-school student, played by Kathryn Prescott (Finding Carter), who finds an old Polaroid camera and – probably blown away by the days-of-yore idea that selfies can be instantly printed – starts using the old-school device in new-school ways. However, while social media is usually the biggest threat related to wanton picture snapping these days, this old megapixel-less Polaroid camera carries a dark feature that’s not exactly user-friendly.
It’s bad news for the girl’s group of friends, played by Tyler Young (Eyewitness), Keenan Tracey (Bates Motel), Samantha Logan (The Fosters), Priscilla Quintana (Stranded), Madelaine Petsch (Riverdale) and Javier Botet (Mama, It), since the pictures she snapped of them carry a cruel caveat. The snaps serve as a harbinger of demonic doom to whichever subject happens to be covered in shadows. Moreover, in a bizarre, reverse-Dorian-Gray dynamic, any harm dealt to the pictures is dealt to the subject, evidenced by an ill-advised attempt to burn one of the snaps. – Mitch Pileggi (The X-Files) and Grace Zabriskie (The Grudge) also appear.
Polaroid is the brainchild of Norwegian director Lars Klevberg, serving as his feature debut, adapting his own 2015 short film of the same name. He works off a script by the prominent geek girl and former G4 Attack of the Show! television personality Blair Butler, also serving as her first greenlit feature. The film, a project of The Weinstein Company, touts the attachment of producers connected to thematically-similar past horror hits in The Ring series and The Grudge such as Chris Bender and Roy Lee.
Polaroid will make its jump-scare-centric attempt to shake you when it arrives on August 25. (#YakovSmirnoffJoke)