Okay, now this looks impressive. Starring Jeff Bridges, Josh Brolin, Matt Damon and Barry Pepper, the Coen Brothers’ take on True Grit is heading into US cinemas on Christmas Day, and the first trailer for the film has just been released.
And makers of movie trailers could learn a lot from it. It doesn’t outstay its welcome, it contains enough to get us interested, and, bluntly, looks terrific. We don’t get it in the UK until 14th January next year, but hopefully – and early signs are very positive – it’s going to be well worth the wait.