***UPDATE: And after a strong three-day opener for the 20th Century Fox event film, Dawn of the Planet of the Apes, will meet the new day with $73 million at the U.S. box office for its first weekend, as according to the studio. Directed by Matt Reeves and starring Andy Serkis as the increasingly beloved Caesar, it is safe to say that we are going to spending a lot more time in this damn, dirty world.
An impressive number for almost any blockbuster, the weekend gross also demonstrates a strong 25.1 percent increase of franchise growth over 2011’s successful reboot, Rise of the Planet of the Apes, which grossed $54.8 million in its time. This also marks Fox’s second biggest opening for the year, behind X-Men: Days of Future Past, which grossed over $90 million.
Nevertheless, some in the industry may breathe another deep sigh, as the number continues the slumping trend of a summer that is now down over 20 percent from this time last year at the American box office. While not a terrible problem, it plays into an increasing studio concern about this year and the future at large.
Original Article: Today might be all about the Dawn of the Planet of the Apes—fantastic movie by the way—but last night they went bananas too. About four million bananas at that.
It is now being reported that 20th Century Fox’s healthy Apes reboot franchise has grossed an impressive $4.1 million at the Thursday night box office with screenings that began at 10pm. An impressive and robust number, it is still shy of 20th Century Fox’s previous Thursday night premiere, X-Men: Days of Future Past, which grossed $8.1 million on Thursday before tapping out to a $90 million total for its weekend. However, for an Apes movie this is fantastic news, especially when the well-received Rise of the Planet of the Apes grossed $54.8 million its opening weekend, a number that Dawn of the Plane of the Apes is well on its way to beating.
However, for those hoping that Dawn of the Planet of the Apes might be the first undisputed film to reach over $100 million for its opening weekend in the U.S. (a title that only Transformers: Age of Extinction arguably has), that hat trick seems currently unlikely. While the numbers will undoubtedly be good, it looks like that $100 million question that drives Hollywood studios and journalists mad remains elusive.