Blizzard Explains Decision to Skip Gamescom 2019

Preferring to focus on developing titles, Blizzard has announced its decision to not attend Gamescom


The makers of World Of Warcraft, Overwatch, and Diablo will not attend Gamescom this year, it’s been confirmed. Blizzard has announced its intention to skip the massive trade fair in Cologne, which is taking place from the 21st to the 24th of August.

2019 seems to be a big year for companies skipping events, with EA and Sony both opting to avoid the E3 conference in June. The days of companies having a presence at these events every year, as a given, seem to be done.

Of course, canceling plans and staying at home is one of the purest joys in life, but there is a bit more going on here. Rather than showing up when they have nothing new to wheel out, a lot of companies seem to be prioritizing development time over snazzy presentations this year.

This certainly seems to be the motivation behind Blizzard’s skipping of Gamescom. The company posted this statement on its website to explain the situation:

Ad – content continues below

As part of a renewed effort this year to maintain our focus on development, for our current games and our future projects, we won’t have a booth at Gamescom 2019. The show is an important one for the European and global gaming community, and we’re going to miss meeting players in Cologne this year. You’ll still be able to find Blizzard gear in the Gamescom 2019 shop area, and we’re looking forward to returning to the Gamescom show floor in the future.

As for which projects Blizzard is working on and when we’ll be able to see them, the official party line is this: “We’re also looking forward to sharing more details about the projects we’re currently working on when the time is right.”

We’ll keep you posted as we hear more.