The publicity engine for JJ Abrams' Star Treksequel, Star Trek Into Darkness, was fired up earlier this week with the release of the teaser poster for the movie. This Thursday, a teaser trailer is being released online. Then, next week the first nine minutes of the film are being attached to certain IMAX screenings of The Hobbit: An Unexpected Journey. We understand that a further, longer trailer will follow that.
This Thursday's is hardly a trailer for a trailer then, thank goodness. Ten second previews of movie trailers are not a trend we want to encourage.
Elsewhere on the publicity trail, though, the preview of the film was screened at an embargoed press event in Japan, which also featured a Q&A. TrekMovie has picked up a translation of what Benedict Cumberbatch had to say at the event, where he gave a few clues as to his character.
"I was a fan of the [first JJ Abrams Star Trek movie], so I was pleased when I got the offer. But I know the second one will become far-bigger scale, so I felt terror instantly", he admitted.
Turning to his character, he revealed that "he is very ruthless…he is not a clearly good or evil character. He is a villain but the actions he takes has intent and reason. He is a complicated character not to be judged by white-or-black, or good-or-evil. But this is the appeal of JJ’s works and I felt challenge as an actor".
We look forward to finding out a little more, quite possibly by the end of the week...