Dreamworks boss offered $75 million for 3 new Breaking Bad episodes
Jeffrey Katzenberg has announced he offered $75 million for 3 extra episodes of Breaking Bad, to be released online after the finale...
How much would you pay to see an extra episode of Breaking Bad?
Dreamworks CEO Jeffrey Katzenberg answered that question with a cool $25 million. He'd pay that for each of three new episodes, he recently told a crowd of TV executives at a Cannes event, totalling a $75 million investment in 180 minutes of story.
It wasn't only a case of super-rich fandom, but a business plan Katzenberg wanted to put in place by turning the three extra instalments into "the greatest pay-per-view television event for scripted programming anybody’s ever done".
The "crazy idea", as Katzenberg now admits, was to release the extra episodes in six-minute chunks online over the course of a month, charging viewers between fifty and ninety-nine cents per mini-episode. "The last series cost about $3.5 million an episode. So [Sony] would make more profit from these three shows than they made from five years of the entire series," Katzenberg explained (reports he then let out a maniacal mwahaha, turned into a bat and flapped away remain unsubstantiated).
There's something apt about this tale of hefty sums being offered to see more from Walt's story in Breaking Bad, a mirror of the series' interrogation of power and the lure of mammon. Luckily for the viewers, storytelling won out over greed.
Read our spoiler-filled review of the Breaking Bad finale, here.
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