BBC puts 3D projects on hold after Doctor Who anniversary

News Louisa Mellor 5 Jul 2013 - 09:30

At the end of this year, the BBC is taking a three-year break from developing 3D projects...

We were at the posh BBC launch when it was announced that the Doctor Who anniversary special was to be available in 3D, and the reaction, it's fair to say, wasn't one of unabashed excitement. Polite applause greeted the news, but put it this way, it wasn't exactly the talk of the evening.

That lukewarm response appears to tally with the national interest in watching 3D broadcast telly at home. Though the BBC has made a selection of programmes available using the technology, from Olympics coverage to spinny sequin extravaganza, Strictly Come Dancing, the take-up hasn't been great. In fact, the Radio Times cites that 3D coverage of the Olympic Opening Ceremony was only watched by around half of all 3D TV owners in the UK, and that's for a one-off event television spectacle.

The BBC's decision then, to curb 3D development for a period of three years from the end of this year, comes as little surprise. Kim Shillinglaw, the BBC's head of 3D, told the Radio Times, "Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV. I think when people watch TV they concentrate in a different way."

After the Doctor Who anniversary special and two minor programmes at the end of this year then, the Beeb is shelving its two-year 3D project. We can't imagine that news comes as, er, a crushing blow to many of you?

Radio Times

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