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Why are all these US TV shows being leaked?

Simon Brew


Dexter. Terminator spin-off The Sarah Connor Chronicles. Weeds. Pushing Daisies. Brotherhood. American TV shows with one thing in common: they've just have season-opening episodes leaked onto the Internet...

Published on Jul 25, 2007

So many American television programmes have been leaked in such a short space of time over the past week or two that’s perhaps it’s reasonable to now question why.

And we’re not talking just episode 15 or something of a show that’s accidentally slipped out of the locker: these are unaired pilots, or debut episodes for thus-far unbroadcasted seasons, that surely only a handful of people have access to.

In the case of Dexter, for instance, the official air date for season two is still two months away, yet the first two episodes are both being widely distributed, illegally, through BitTorrent sites.

Currently, the list of leaks, according to what we can find, looks like this:

Dexter Season 2 Episode 1
Dexter Season 2 Episode 2
The Sarah Connor Chronicles pilot
Weeds Season 3 Episode 1
Weeds Season 3 Episode 2
Brotherhood Season 2 Episode 1
Brotherhood Season 2 Episode 2
Californication Season 1 Episode 1
Pushing Daisies Season 1 Episode 1

That’s quite a list, and a startling slice of some of the big hitters and proposed big hitters in the US TV schedules over the coming months,

So what’s happened? Well, there are a few theories.

Firstly, that this is just coincidence, and these have all been utterly illegally leaked without the knowledge of anyone at the respective studios. There’s a chance that these supposed DVD-quality leaks were from preview and promo discs that just got into the wrong hands.

Yet look at that list: there are nine episodes on there, and you wouldn’t wager against more to come. Also, note that we’re talking the first and second episodes of various shows’ seasons, almost a taster if you like to try and get people hooked in.

So perhaps, introducing theory two, that’s just what’s happened. Someone, somewhere, has decided that leaking early episodes is a great way to get your show some publicity, and to get it watched.

It’s a theory that no one will ever come out and admit to, of course, but it’s interesting that unlike the leaks of Hostel Part II and Sicko a month or two back, there’s been a distinct absence of people coming out and condemning what’s happened. So perhaps it is all part of the modern day marketing plan. Yet to admit as much would be seen as condoning piracy.

Studios have, in the past, dabbled with taster DVDs of the first few episodes of a TV season, most recently when the first couple of episodes of 24 season six were released on disc to give people an early chance to see new stuff. The end result then, of course, was that someone got hold of the DVD early and leaked the episodes. Maybe there’s a case of if you can’t beat ‘em in there somewhere.

Whatever the reasoning, the current situation is inevitably that getting hold of these episodes is a breach of copyright somewhere along the line. But for our money, so many episodes being leaked in such a short space of time simply can’t be a coincidence. We’ll thus be interested to see what the next few days brings…

 

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Users Comments

Re: Why are all these US TV shows being leaked?
Posted By TVdust 1 July 25, 2007 09:20:02 AM

This is blatantly the studios paying attention to the way in which Galactica gained success by starting out in the UK. By the time the show hit the US, people had been downloading the episodes in their thousands - and telling everyone they could just how good it was. Word of mouth is the best publicity; at least it's going to mean that studios have got to be confident their shows are good or they'll just get pummelled. Or are bitTorrent users just going to turn into huge focus groups via forums and talkback?

Re: Why are all these US TV shows being leaked?
Posted By RonHogan 1 July 25, 2007 12:18:08 PM

I think John's on to something there. This has to be a plan to gain word of mouth for series that are already popular (Weeds, Brotherhood, Dexter) or need to be successful to justify their huge budgets (Sarah Connor).

Re: Why are all these US TV shows being leaked?
Posted By TVdust 1 July 25, 2007 02:55:29 PM

Just because a show had a successful first season doesn't mean that studios are not up for creating some hype for the next one...

Re: Why are all these US TV shows being leaked?
Posted By RonHogan 1 July 25, 2007 06:07:43 PM

I think I didn't make myself clear. Yes, those shows are popular, but they could always use a little extra buzz to make the fans excited and win more fans. Hence, you 'leak' the episodes early.
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Dexter. Reading the news about the episode leak... And the leaks keep a-coming...
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