The trials and tribulations that the Heroes TV show is undergoing right now – with speculation rising about whether it stands much chance of a fourth season – wasn’t helped recently when its creator, Tim Kring, was quoted effectively calling fans “saps” and “dipshits”. This was at Screenwriting Expo, where he was talking about the ways people watch their TV in the modern day viewing era. Sadly, it's fair to say that his comments didn't come across well, seemingly insulting the very devotees that his show needs right about now.

Kring, however, has now issued an apology for his comments, arguing “It was a boneheaded attempt at being 'cute' and making a point. Instead, it turned out to be just plain insulting and stupid." He also said that “I need to strongly apologise for the slightly mangled quote of mine that is making its way around the internet. It was made while trying to explain the rise in DVR and online audience for the show.”

The fall of Heroes since its maiden season has been well charted, (and debated - there is a case that season three has seen a general improvement, even if that isn't the consensus) and the show needs all the good PR it can get right now, given its high budget, low critical reaction and disappointing ratings.

Mr Kring's comments, it’s fair to say, probably didn’t help…