Geek tech: Why your pop-up blocker doesn't work as well as it used to

News Martin Anderson
5 Feb 2009 - 13:15
The Den Of Geek listing robot. He's very good...

It's a 1990s revival, as the intrusive world of pop-up ads fights its way back through your defences...

You may have noticed that a lot of sites are managing to launch pop-up windows that can penetrate any standard blocker built into a web-browser these days, and pretty much all proprietary blockers too. What's going on? The innovation creeping in to return us to the God-awful 1990s is Adimpact, which charges its clients a rolling fee to feed DHTML-based pop-ups to their sites. There seems little protest around on the web, though a quick search will find various PRs and sellers eulogising the technology. Adimpact was launched in 2006, but seems to have finally attracted some higher-profile clients such as the IMDB.

The company behind Adimpact got a little too carried away in the early days and advised that placing Google Adsense ads in one of these irritating and unwelcome intruders was good marketing. Google disagreed:

"Publishers are not permitted to alter the behaviour of Google ads. This includes implementing the AdSense ad code in a floating windows. We therefore ask that you do not use to place your Google ads in floating windows. We appreciate your cooperation and understanding."

Shawn Collins affiliate marketing blog describes how the 'Instant Attention' tech on offer "works around Microsoft SP2 Update, Google Toolbar Blocker, Symantec’s Pop-Up Blocker and more...The Dynamic Popup Generator can create pressure pop-ups, unblockable DHTML pop-ups, PictoPop-ups, conditional popups, instant opt-in pop-ups, and rotating pop-ups".

This technique seems to work beautifully for pop-unders too. We can only await the Kryptonite.

Some lists from Den Of Geek:

Top 50 special effects shots in movies
90 comics being made into films
10 most depressing movie endings
10 most outrageous sequel patch-ups

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