Weekend box office report: Saw 3D holds off the competition

News Ron Hogan
1 Nov 2010 - 04:38

The Halloween weekend saw few surprises, as the latest instalment in the Saw franchise reigned supreme, pushing Paranormal Activity 2 into second place...

If it's Halloween, it must be Saw. It's Halloween (or it was on Sunday), so that means it must be Saw. Since it's 2010, that means it's Saw 3D. The seventh edition of the Saw franchise made its debut over the weekend. Despite spending $20 million on filming Saw 3D in native 3D, making it the most expensive of the Saw series to date, the ‘final chapter' of Jigsaw, Hoffman, and company immediately turned a profit for Lionsgate, as Saw 3D debuted in first place at the box office, with $22.5 million over the weekend, and $24.2 million overall in the US.

In a new October tradition, Paramount's Paranormal Activity appears to become the next big October thing. I mean, the release of Paranormal Activity 2 was enough to push Saw 3D back a week, and Paranormal Activity 2 continues to perform strongly at the box office. The second weekend for the adventures of Katie Featherston and company retains second place over the holiday weekend, banking $16.5 million. In 10 days, the movie has made $65.65 million. Not a bad return on a movie whose budget was so low it makes Saw 3D look like Superman Returns.

Holding onto the third place spot at the box office, yet again, is RED. Last week's third place movie is this week's third place movie, and Bruce Willis' action comedy brought in $10.8 million over the weekend. Very quietly, the movie has made a return on its investment ($58 million) in the US, so all of its other profits can go towards paying off the marketing costs and Bruce Willis' scalp wax bill.

Jackass 3D had a harder fall than RED, sinking to fourth place this weekend. The picture picked up another $8.4 million, thanks in no small part to losing a mess of 3D theaters to Saw 3D. Still, the Jackasses of MTV can't complain, as its third adventure has officially grossed over $101 million in three weeks. It's become the highest grossing Jackass movie of all time.

Dropping to fifth place this weekend is Hereafter. The picture picked up $6.3 million over the weekend, despite adding a few hundred theaters. Consider this one a non-starter. So far, it's banked only $22 million Stateside, and it'll only get worse when the awards bait movies start trickling out.

Hanging onto sixth place this weekend is Secretariat. Another $5 million over the weekend, and Disney's little dog and pony show, err, pony show is proving to be acquitting itself nicely after a slow start when compared to Seabiscuit.

Dropping to seventh after a long run in the top five is The Social Network. Speaking of profitable, the flick has banked nearly $80 million in the US, thanks to another $4.7 million this weekend. It barely held off Life As We Know It, which took in $4 million for eighth place.

Rounding out the top ten is The Town, holding onto ninth from last week, thanks to 1.95 million bucks. Joining the top 10 is Conviction, which expanded slightly to boost box office returns over 500%. The flick took in $1.825 million in its third week.

We're back to a normal weekend next weekend, with a slate of three movies scheduled to enter the box office fray. There's box office royalty teaming up in the form of Due Date, which unites Robert Downey Jr. and Zach Galifianakis together for a cross-country comedy road trip.

There's the latest Tyler Perry joint, For Colored Girls, which is his first work not also based on one of his original plays, but based on someone else's play. And last, but definitely not least, is Megamind, the big budget animated comedy from DreamWorks that pairs Will Ferrell, Brad Pitt, and Tina Fey in a send-up of superhero movies with that DreamWorks twist.

Megamind looks pretty funny, I have to admit. There's a lot of competition there, though. It's a toss-up.


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