The stunning box office success of Gravity
Gravity, with Sandra Bullock, continues to be one of the most pleasing box office hits of 2013. Not least thanks to 3D and IMAX.
This time last week, we put up a story about the box office performance of Gravity, noting that we don't usually cover such things unless there's something special or noteworthy about it. But then when it came to the box office takings of Gravity last week, there certainly was. The film brought in $55m in the US on its opening weekend, and given that this was for a non-sequel, non-franchise, utterly breathtaking sci-fi spectacle, that was pretty incredible.
Weekend two? Arguably even more impressive. Word of mouth has kicked in, and kicked in hard.
Most films following a big opening weekend drop between 40% and 70% on their second. Gravity's second weekend takings fell just 20.7%, with takings of $44.2m. It's hard to remember the last movie that opened so big and then held its position so convincingly, but such is the word of mouth surrounding Alfonso Cuaron's movie that the movie now has $123.4m in the bank in America alone, with a US take of over $250m now firmly in its sites.
Intriguingly, the film's 3D ticket sales are also staggeringly high, accounting for 82% of Gravity's box office over the weekend just gone (it's hard to remember a film that generated such a high proportion of 3D sales). $9m of its takings came from IMAX screens too. We're guessing it also helps that Gravity does its business in just 91 minutes, meaning cinemas can squeeze in more screenings on a daily basis.
We don't get the film in the UK until the first week of November, but by then, Gravity is likely to be the ninth film to cross $200m at the US box office this year, and the only one that's not a sequel, or based on pre-existing material. We can but hope that it persuades posh Hollywood people to back more intelligent, grown-up big screen science fiction...
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