The current state of Dredd
Dredd's box office performance around the world continues to defy the generally very positive reviews...
The box office fortunes of the new Dredd movie continue to be in contrast to the critical response to the film, as outside of the UK, the movie is sadly struggling to make much impact.
Dredd 3D opened in the US the weekend before last to a disappointing $6.2m opening. The news didn't get much better in the States this weekend just gone either, as the film dropped out of the top ten, adding a mere $2.2m to its take. Its running total in America now stands at $10.8m, a good distance below what was hoped for.
Anecdotal evidence from some of Den Of Geek's fine Stateside readers has hardly been positive about the American marketing campaign for the film ("non-existent", as one person told us), but that's hard for us to verify on this side of the channel. However, something hasn't gone right: good films have done badly before, yet Dredd's current total is the least it should have done in one weekend.
Dredd will, sadly, start to drop out of American cinemas over the coming week or two. It'll do well to get to $15m in the US at this rate.
The news in the UK is better. We don't have the numbers for the weekend just gone yet, but the movie is up to £3.6m in Britain. This may be one of those cases, though, where the lack of 2D screenings is now doing the film just a little bit of damage. Clearly there was a need to get as much return on investment as possible for Dredd, hence the seeming lack of 2D prints in the UK (a 3D ticket fetches a premium price, after all). Several readers have got in touch with us saying that they've been actively looking to see the film in 2D, but been unable to find a local showing. Still, Dredd has done good business in Britain, that notwithstanding.
Elsewhere in the world? The film has picked up a couple of million in Russia, but as of the end of last week, the combined non-US gross for the movie - including the UK - stood at $10m.
It's a really miserable article to have to write this, and hopefully, the eventual Blu-ray and DVD performance of the movie will turn things around. It is a bit odd, though, that the common complaint about comic book movies is their fixed desire on a PG-13 rating. When one comes along that gets good reviews, and is willing to leave its sharp edges in tact, it simply struggles to make the desired impact.
We'll keep you posted as Dredd continues to open around the world. It's not too late to support it.
Follow our Twitter feed for faster news and bad jokes right here. And be our Facebook chum here