The publicity campaign for The Dark Knight continues to gather pace, and this time it’s the new reveal of a brand new poster for the film. It’s a haunting one too, with a full-on look at Heath Ledger’s Joker.

It’s not quite our favourite of The Dark Knight promotional images that we’ve seen to date – that would have to be this one – but is there a more interesting promotional campaign being conducted for any mainstream film on the planet right now? Thought not…

Click on the image below for a peek at the full thing, and then count down the days to July when the film finally gets released…