The Incredible Hulk - full length trailer

I’ve been alone for a long time. Not because I want to be – but because, until I solve this problem, I have to be…

Marvel’s second major superhero outing (on its lonesome) is looming…pending…GROWING. As is the length of the trailers. The new 2m 40s trailer for The Incredible Hulk gives you pretty much the core plot of the movie, in the same way as the longer Iron Man trailers did.

We open with Edward Norton being hunted by Tim Roth’s elite military squad in South America, with plenty of building-busting action and aggrieved Roth deciding to ‘hulk up’ himself…and then becoming the problem, with Norton apparently reprieved from fugitive status to save mankind from the Roth-thing.

Norton’s narration recalls the poignant Bill Bixby TV version from the late seventies, though there’s no sad piano music. If Ang Lee’s 2003 take on the Hulk (which Simon loves) is widely thought to have gone a little ‘cerebral’, here’s hoping TIH does not overcompensate with a boneheaded, all-action approach. Few of Marvel’s characters are more schizophrenic and troubled than the Banner/Hulk combo, and with Norton on board, it’s fingers crossed that this version gets the balance right.

Long trailers did Iron Man no harm at the box office, and so long as Marvel don’t end up putting the first five minutes of The Incredible Hulk Online, we can be fairly confident that the powers-that-be believe Louis Leterrier’s reboot has a reasonable chance of a box office recoup of the $125 million budget.