Viral trailer arrives for M Night Shyamalan’s After Earth

Trailer Ryan Lambie 17 Jul 2012 - 05:48

Alien technology is explored via the power of Facebook in the first viral trailer for M Night Shyamalan’s forthcoming After Earth...

To say that critics were largely unimpressed by director M Night Shyamalan’s last few outings would be an understatement. The sight of Mark Wahlberg running from gusts of killer wind in 2008’s The Happening provoked titters of derision. The murky 3D of The Last Airbender proked squints and scowls.

It’s just possible that Shyamalan’s latest opus will provide him with the critical hit he surely needs. Called After Earth, it stars Will and Jaden Smith as a father and son stranded on an unfamiliar, post-apocalyptic terra. The movie only began production in February, which might explain why the first viral trailer below features lots of old black-and-white photos and Facebook pages rather than proper footage.

It sets the background and tone, though, since it explains just how meddling with mysterious alien technology led to the occurrence of every sorry war and disaster since 1908. It also provides an ancestral background to Will Smith’s character, who goes by the extraordinary name of Cypher Raige. In the future, everyone will have names like professional wrestlers.

The trailer doesn’t come close to inspiring the flesh-crawling awe of the David 8 promo for Prometheus, but to modify a classic adage for the Internet age, one should never judge a movie by its viral campaign.

After Earth’s due out in June 2013.

Follow our Twitter feed for faster news and bad jokes right here. And be our Facebook chum here.

Disqus - noscript

I want to say this looks cool, but M Night Shyamalan

Got to say, that I was completely underwhelmed by that. Just can't take it seriously - the name, Raige, makes me chuckle.

He should just give up and buy an ostrich farm.

My thoughts exactly...

pretty damn boring trailer reveals a damn boring plot

Turns out, After Earth is set.....before earth.

yeah M Night Shamalamadingdong......Maybe give this a miss then yeah?

Yep, fragmented, vague and uninspiring - agree about the name too. Around 0:22 it shows that his ancestors actually chose it. Maybe it was due to the same research error that caused Ford Prefect to choose his...

I hope it isn't a The Road rip off.

Wow Facebook! Just like what the cool kids use! I wanna see this movie now!

Sponsored Links