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Cinema-going reality check

Mark Pickavance


What they desperately need to do is enhance the experience, not clap in irons idiots who try to record the whole of Spider-Man 3 on their mobile phone

Mark has stopped going to the cinema, yet he still adores movies. Have the mobile phone-wielding drunken brats put you off too?

Published on Dec 12, 2007

Can you remember the first really good movie you saw at the cinema? What was so memorable about it? Was it as scene, or a character or a line? Or, by any chance was it the audience around you, and how they responded to it?

Myself, I'll admit to having been to average or even poor movies in cinematic terms, but have enjoyed them because of the reactions they got. It isn't much of a leap to say that the more reaction a film gets out of the cinema audience, the more likely they're going to say good things about it to others, improving the word-of-mouth sales.

This isn't rocket science, exactly. The movie industry in the 40s and 50s knew this, and devised all sorts of things to make the experience more interesting. These ranged from all the formats, like CinemaScope and Panavision, through the various experiments with 3D and even novelty technology like the under seat buzzers used with The Tingler. Most got a generally brief, if memorable reaction.

So why am I talking about this now? Because I've completely stopped actually going to the cinema to see movies. I'm just not enjoying it any more. That doesn't mean I don't like movies, I'll watch them at home on DVD or HD, or when they're on TV, but currently I'm done with the cinema, period.

Why? It's a combination of things, but mainly it's actually other people there who rather than adding to the experience, detract massively from it. Because they can't shut up, or turn their mobile phones off, or they're drunk, on drugs, hormone impaired or are unaccompanied brats. The screens don't help themselves either. Cinema audiences are shrinking, so they won't throw people out which conversely makes them shrink even more.

But if you follow the news and papers you'd get an entirely different perspective on what's going wrong: it's piracy! If the MPAA want to believe that, fine, but it's so far from the truth it's not even funny. What they desperately need to do is enhance the experience, not clap in irons idiots who try to record the whole of Spider-Man 3 on their mobile phone. That also means not gouging people for snacks at three times what it costs elsewhere, or having the nerve to tell people they can't bring their own.

That's not to say cinemas can't get more money out of people: how about giving people a voucher when they see a movie that gives them a discount off the DVD release, and getting a slice of that? How about if you have a group booking of six or eight people you get the DVD for free? Or even a free ticket for another screening?

I'd suggest more, but I don't think anyone in this business is listening. They're getting nervous because the release date for DVDs is getting progressively closer to the film release, and at some point they'll be simultaneous. When that day comes people like me who don't like the experience they're offering will not return, and screens will shut. And when that happens they'll blame pirates or their own customers for having not supported them.

These events almost as predictable as some of the movies they show, so when is someone in this business going to wake up and realise they've got to do more?

 

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Users Comments

Re: Cinema-going reality check
Posted By cjlines 1 December 12, 2007 11:18:30 AM

I've scarcely had issues with obnoxious punters. I think the way that most movies that get any kind of theatrical release in the UK these days are so overlong and chronically insulting to the viewer's intelligence is the main problem. Sitting for three and a half hours in a cinema to watch some coked-up piece of crap that should've been 90 minutes is just too much for me to bear. That's why I've stopped going to the cinema.

Re: Cinema-going reality check
Posted By SeanFracture 1 December 12, 2007 11:34:51 AM

You're definitely all a bunch of grumpy old gets! Haha, I get your point (I went to see The Assassination of... and was sat in front of a group of pubescent idiots only there to drink, with no interest in the movie whatsoever) but I still love my cinema experience (currently 3-5 times a week). Also think that the article was overly, unnecessarily negative - totally agree with your points on piracy, though.

Re: Cinema-going reality check
Posted By Matt 1 December 12, 2007 11:44:14 AM

Yeah, I think it sucks and all, but if you're selective about when and where you go you can see just about anything in peace. That said, I've just read this article about what science has to say on the subject and found it quite interesting. http://www.thedailymash.co.uk/news/science-%26-technology/humans-'not-evolved-enough'-to-keep-quiet-during-a-film-20071211591/

Re: Cinema-going reality check
Posted By Robmac 1 December 12, 2007 12:00:28 PM

the cinema experience is both good and bad. The idea of sitting seeing a huge screen with good sound to see a an epic is always fun, however its spoilt for a few reasons. The first being other people.. i am barely tolerent of watching films at home with my girlfriend and family as it is, what with having to give outlines of who is a goodie and a baddie, if there is any nasty bits coming up and 'wee' breaks and this is increased a thousand fold with the general public with there restling, chewing, natter and general being in my presence when i want to sit in silence and be entertained. Added to that we have the adverts to contend with, latecomers, people kicking the back of your seats, chavs with mobiles, kids and the odd mong or two who has to give his directors commentary to the events to the brain dead bint he is trying to impress with his scraps of knoweldge he has weened from that git who does the radio 1 movie news ( James King?) who we all know gets his stuff off aint it cool anyway

Re: Cinema-going reality check
Posted By stuxmusic 1 December 12, 2007 02:36:15 PM

Was hungry and in a rush to catch the last film i saw, and so I went to the in cinema shop, bought two drinks, a small popcorn and m&ms, £10!! Bloody hell, usually I go across the road to the 24hr shop, buy that (maybe toffee popcorn but still), and a bag of haribo, and it costs me 4 or 5 quid! Bastards. Still, kinda worth it with my cineworld card.

Re: Cinema-going reality check
Posted By RonHogan 1 December 12, 2007 02:47:29 PM

There’s a cinema not 15 minutes from my house, but conditions are so bad there due to… ahem, a change in neighborhood inhabitants that I now drive 30 minutes away to see movies in a sparkly new multiplex where all the doors work, the films are in focus, there aren’t as many cops as there are staff members, and where the speakers aren’t broken or shorted out. Plus, I don’t have to worry about my car being broken into or me being robbed.

Re: Cinema-going reality check
Posted By Spidergirl 1 December 16, 2007 07:21:58 PM

Yeah, it's definitely because the last few times I've gone to the cinema the films have been shit that I don't want to go. Haven't had any bad audience experiences for a long time.
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