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Weekend US box office report: Alice In Wonderland tops another big weekend
Ron Hogan
If I ever make a movie, I'm making it in IMAX 3-D. Even a piece of junk turns a profit there
Alice In Wonderland brings in another huge haul, as the likes of She's Out Of My League, Green Zone and Remember Me struggle...
Published on Mar 15, 2010
Four new releases, and none of them could topple the White Queen from her throne. Tim Burton's Alice In Wonderland is once again on top of the box office this weekend, pulling down another $62 million over the last three days. In two weeks (more like 10 days) the movie has pulled in a staggering $208 million in the US, and another $221 million internationally. That's an amazing $430 million! (If I ever make a movie, I'm making it in IMAX 3-D. Even a piece of junk turns a profit there.)
Trailing in Alice's wake are three new releases in a row, then a holdover to round out the top five. While Paul Greengrass and Matt Damon are box office gold in Bourne movies, their combination in a non-Bourne movie has fallen flat. Green Zone, the pair's Iraq War movie, stumbled on release, bringing in only $14.5 million despite a wide release and a marketing campaign centered on the film's action credentials, rather than the war drama part.
Similarly, confusing a film's premise by showing a bunch of random stuff happening in its trailers was She's Out of My League, which picked up a pretty solid third place showing. That $9.6 million looks great when balanced against the film's minuscule budget ($20 million) and sub-Judd Apatow premise. Compared to Green Zone's $100 million budget... well, you can see who feels better about their weekend.
Taking fourth place was Remember Me. Robert Pattinson doesn't have the same draw without his vampire fangs... oh wait, he's in Twilight. Let me redo that. Robert Pattinson doesn't have the same draw without his vampire body glitter as he does with it, but the picture brought home a very respectable $8.3 million in its opening weekend. Not too shabby, considering the low key marketing.
Rounding out the top five this weekend was Shutter Island, which dropped from third last week. However, it managed to take in another $8 million this weekend and broke the 100 million dollar mark this weekend. Leonardo DiCaprio and Martin Scorsese seem to work well together when it comes to turning huge profits at the box office.
Coming in at sixth place was Our Family Wedding, which pulled in $7.6 million this weekend. For a comedy aimed at minorities, that's not a very good haul. For a wedding comedy, it also is not a very good haul. Befitting a movie without much promotion and no real names attached (like, say, Tyler Perry), it's not a terrible performance.
Showing its first signs of eventually leaving the top ten was Avatar. It finally drops out of the top five, to seventh place, though the drop was only about 18% from last weekend. The flick adds another $6.6 million to its box office total, and looks to chase down $750 million in the US before all is said and done. I'm sure it will, too. Even losing screens to Alice In Wonderland it's bringing in money (and might be getting a re-release in December, so I've heard).
Sinking to eighth place is Brooklyn's Finest, which managed only $4.29 million in its second weekend. It dropped like a rock from last week's second place, which has to be disappointing for all involved. It's not Training Day, that's for sure. Perhaps that's an unreasonable expectation, but you'd think that Don Cheadle (and Wesley Snipes) would be a decent enough stand-in for Denzel to make up the difference. I guess not.
Ninth place belongs to Cop Out. It added another $4.23 million to its box office grosses, making it, by far, Kevin Smith's biggest hit as a director. As it stands, it's right below $40 million total in the States, and looks to bypass that before fading into the night. Rounding out the top ten this week is The Crazies, which picked up $3.65 million this weekend.
Coming out next weekend is another surprisingly big slate of releases. There's the romantic comedy The Bounty Hunter, with genre stalwart Jennifer Aniston and Gerard Butler. Also out is the sci-fi actioner Repo Men, with Jude Law and Forest Whitaker, which looks to be pretty entertaining if nothing else. And also out is Diary Of A Wimpy Kid, which... well, I know nothing about. If you know something about it, let me know in the comments.
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