Last year, it was Warner Bros with Harry Potter that was cranking the publicity machine for all it was worth. This time? It's Disney/Pixar with Toy Story 3. We've had character reveals, we've had posters, we've had trailers, and now? Another poster!

It's not as good as the one released last week, in our humble opinion - you can find that here - but it's nonetheless interesting that in the fight between the big animated sequels of the summer, we're hearing lots about Toy Story 3, but the Shrek Forever After material is making less of a splash. Expect that to be rectified in the coming month or so, once How To Train Your Dragon is out the way.

Here's that poster...