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CGI naysayers: where are you now?

Mark Pickavance


As Pixar's Up becomes the first fully CG-animated movie to get a Best Picture Oscar nomination, Mark wonders where the naysayers have gone...

Published on Feb 15, 2010

When, in 1995, Pixar released Toy Story behind the overwhelming plaudits, a strong but vocal group of naysayers marked the arrival of the first entirely digital animated feature with a degree of distain. Their view was that people would soon tire of this particular technique and styling. And anyway, it wasn't real animation, and probably a one-trick-pony. People can be schmucks, can't they?

15 years later it's perceived the hand-drawn animated feature is the geriatric that needs helping onto the bus, and digital film productions in general are thriving.

But then animation has been through this cycle of mistrusting the new on a number of occasions, going back to the many people who predicted that Walt Disney's original Snow White feature would be a huge flop and bankrupt the man spectacularly.

What wasn't hot air was that producing feature length animation was labour intensive, time consuming and extraordinarily difficult. And the cost per frame of these productions really came to hit home by the 60s, when movie investors baulked at the four to five years required for each project and the hundreds of skilled people required to make them.

In an attempt to reduce the production cost, Disney used Cell Xeroxing on One Hundred and One Dalmatians (1961), transferring the line artwork to the acetate cells using a machine, not hand tracing. To many this was the first step on a very slippery slope, and one that led to the very limited animation techniques that pervaded TV productions of the era. These focused on segmenting characters to reuse head and limb movement, reducing the amount of actual animation to the very minimum. Having been the equals of Disney with their early MGM Tom & Jerry shorts, William Hanna and Joseph Barbera went down the route of progressively simple animation, as did Chuck Jones at Warners, and many weren't thrilled with the highly stylised results.

With One Hundred and One Dalmatians, Disney wasn't actually heading there, it just needed to make animated film more financially realistic or stop doing it altogether. But it had another crisis to contend with, that all the amazing animators it'd nurtured in the thirties and forties were now gone or going, and their replacements didn't have the grounding that they once got.

The hand-drawn animation department of Disney took something of a decline through the 70s and 80s, and, ironically, only got its act together in the late 80s with the arrival of The Little Mermaid (1989). The year that Toy Story came out was proceeded by one that saw The Lion King appear, marking probably the zenith of the Disney hand animation revival. But already the storm clouds had appeared over this department, as the economics of less successful features put them in the crosshairs once more.

But let me go back to Toy Story, because many at the time entirely misunderstood what it represented technically, and the implications to the animation industry as a whole.

Prior to Toy Story the application of computer animation in movies was sparse and specialised, and no one considered that it could carry a complete narrative. In the early days, it was so difficult that much of what appears to be CGI in the likes of TRON is, perversely, hand animation designed to look like it came from a computer.

At the time, very few people knew just how challenging creating computer based animation was, but I was one of them. In 1981, I'd chosen to do a degree in animated film, and for the first year I'd applied my reasonable drawing skills to filling huge piles of paper with small but horribly precise images that created some movement when shot sequentially. Being a studio doing this stuff was tough, for a single person it was a full-blown nightmare. Then a chance encounter with a very primitive personal computer changed everything for me, and I set about a mission to make animation by an entirely alternative route. It was still very painful, but in entirely different ways, and most animators are sadomasochists and we like a change of scenery. And just like those people who derided Pixar's intentions, I had my own personal naysayers, the majority of whom were lecturing on the course I was attending.

Undeterred, I soldiered, on and even produced some commercial animation in 1982 for the BBC and TV adverts using nothing more than a couple of BBC Micro computers imaginatively wired together and some software I'd borrowed and rewritten myself. The fact it worked at all, and that I was able to produce anything was pretty amazing in retrospect. But one of the virtues of youth is the naivety to not consider the potential of failure.

In my final year I produced some interesting test material, but no actual finished film, which, despite all that I had done, wasn't the brief. As such, my lecturers took the opportunity to critique my thinking outside the animation box by awarding me a 2.2, while everyone else on the course was awarded a 2.1. Not that this remotely bothers me now, but I obviously wasn't playing to an audience that wanted to see innovation at their college.

When, 11 years later, Toy Story came out and was the massive success it was, I felt vindicated to a degree. I'd had the vision on the road to this creative destiny, even if I hadn't ultimately taken the journey myself.

I also appreciated that what Toy Story did was probably on the very edge of what was technically possible at the time, but given how far they'd managed to come from Tin Toy (1988) and Luxo Jr. (1986), things would only get better from here.

But where most people really didn't get Toy Story was in the core values of animated film that it upheld. People who have never animated anything assume in CGI movies that the computer does everything for you. If only that was true. Like a brush or modelling clay, CGI is just another tool, or weapon in the animators' arsenal. The computer doesn't design the characters, create the scenes, present the story or control the action - which are often the really tough parts of the process. What they do enable is the animator to concentrate on those things and not get caught up with physically drawing each frame or maintaining the exact proportions of the body throughout the production.

I'd argue that Toy Story wasn't the first of a new generation of animated movies, but another step towards a blended technique future where particular techniques are deployed by the production team like picking coloured pencils from a selection. Some techniques lend themselves to certain subjects, and others don't.

But the greatest irony of those that have attempted to pigeon hole CGI throughout its development is that Pixar, its greatest ambassador has, prodigal son-like, now returned to be the Disney animation department, with the unequivocal mission to put hand-drawn animation at that studio back on the agenda. As such, Toy Story wasn't actually the end of an era, but the catalyst for a brighter future for all animation, and not just that exclusively made with a computer.

 

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Re: CGI naysayers: where are you now?
Posted By lemonade 1 February 15, 2010 11:17:44 AM

Well written, many thanks for that. I'm not sure why, but it makes me want to see the Frog Princess. I'll have to get to that...

Re: CGI naysayers: where are you now?
Posted By Interference 1 February 15, 2010 11:17:46 AM

Great article. I was all be 8 when Toy Story came out and you know what? I didn't notice the CGI. It was just... a cartoon! Also, I've got a strong urge to go and buy UP on DVD and I don't know why...

Re: CGI naysayers: where are you now?
Posted By Nocturne 1 February 15, 2010 12:16:16 PM

Got to follow in the praise here, great article. I first really became aware of CGI during T2 (which still remains my favourite film) and I'm sure that even all those years down the line it was good to know that you were right

Re: CGI naysayers: where are you now?
Posted By Nocturne 1 February 15, 2010 12:16:46 PM

Got to follow in the praise here, great article. I first really became aware of CGI during T2 (which still remains my favourite film) and I'm sure that even all those years down the line it was good to know that you were right

Re: CGI naysayers: where are you now?
Posted By Nocturne 1 February 15, 2010 12:17:54 PM

sorry for the double post there

Re: CGI naysayers: where are you now?
Posted By lemonade 1 February 15, 2010 02:01:43 PM

I was 15 when Toy Story came out, and I still remember going to see it and being amazed. Recently went to see it in 3D, and it's still a great movie. Ha, and I wonder why my fiance doesn't understand me sometimes. She didn't come. ;)

Re: CGI naysayers: where are you now?
Posted By RobGordon23 1 February 15, 2010 04:05:07 PM

I grew up in the 90's and Toy Story and Jurassic Park were my favourite movies for the entire decade and both are heavy on the CGI. Great article! I got bizarrely nostalgic. Your next article should be 'Where have all the Avatar naysayers gone'

Re: CGI naysayers: where are you now?
Posted By cordas2 1 February 15, 2010 06:16:45 PM

Good article, I agree with your conclusion that CGI is just a tool that can either be used well or badly. The problem is that it is increasingly used badly :-(

Re: CGI naysayers: where are you now?
Posted By lemonade 1 February 15, 2010 10:49:25 PM

@cordas2 true, it's become very sloppy, there are studios who don't put in the effort. And Avatar wasn't a very good movie. Porn for the eyeballs, but a lousy story.

Re: CGI naysayers: where are you now?
Posted By Kapp 1 February 16, 2010 12:52:33 AM

I think the article was mostly talking about animated films... it is interesting because I heard that Disney was basically announcing that their final hand drawn feature film was going to be "Meet the Robinsons", and then Disney was going to go pure CGI also... As far as CGI in live action films, I grew up with Star Wars and the Empire Strikes Back, and so I still have a fondness for the models filmed with motion control camera shots...I do remember seeing "The Last Starfighter" and seeing how the starships, etc, looked on screen, because that was the early days of CGI, ...I remember feeling slightly dissapointed because in my mind all space movies had to look like the first Star Wars films looked with models flying around... In some ways it' still hard for me to get past that. However, CGI has done some incredible leaps forward...IN MY OPINION, the one area CGI needs to next make a giant leap in is DIGITAL REMOVAL...once that is perfected on a large scale, it'll be an amazing thing (I myself, as a film student and an aspiring director, am trying to learn those techniques myself)

Re: CGI naysayers: where are you now?
Posted By cerveloguy 1 February 16, 2010 02:47:05 AM

I don't think we complain when CGI is done well like Toy Story, the issue is when someone like Lucas uses it excessively for 'everything' and enviroments start to have no texture or realism. The worst are the 'giant monster B movies' with snakes, crocs etc, where the CGI is so bad it makes me what to smash my frakkin TV!! CGI is now a cheap excuse, it is common and no longer impressive if we know it is CGI. To put new tech in to perspective in 1900 we had no real areoplanes, by 1910 the english channel was crossed by plane and by 1914 we had fighter planes and 20 years later the spitfire. So the progression of CGI (clearly already advanced by 1995's Toy Story) is not all that.

Re: CGI naysayers: where are you now?
Posted By RobGordon23 1 February 16, 2010 04:50:11 AM

@lemonade...I called it 'Dances with Wolves with aliens'. Then I found out that South Park made the same joke and was forced to stop. However, it definitely was visually stunning.

Re: CGI naysayers: where are you now?
Posted By edwick 1 February 16, 2010 02:47:45 PM

One minor correction to the article: the first Disney film to use the Xerox process was actually 101 Dalmatians in 1961, not '67's Jungle Book, and the force that triggered it was the financial failure of Sleeping Beauty in 1959. I didn't think it was that investors were balking at the cost of the movies as much as the latter film very nearly bankrupted the studio, so they just couldn't afford to do things the old fashioned way they did. Doesn't make the points you raise any less valid, but I did want to mention it in the interests of accuracy. I also don't think that you meant to say that The Lion King was the "nadir" of the hand-drawn animation revival at Disney, since that means that was where it hit bottom, not where it peaked.

Re: CGI naysayers: where are you now?
Posted By mark-reed 1 February 16, 2010 06:45:23 PM

We must remember, at the time - 1996 - we saw a LOT of cheap CGI, such as the pathetic shark in "Escape From LA".

Re: CGI naysayers: where are you now?
Posted By picknmix 1 February 18, 2010 08:24:12 PM

edwick: Those corrections asked for will happen soon, I don't know why I used 'nadir' or moved on xerography by six years...I blame CGI
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