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Lost forever – the video shop

Robert McLaughlin


Rob takes a fond look back at the video shop experience...

Published on Jun 25, 2009

As a kid of the 1980s and never really liking sport, climbing trees, or going out, for that matter, one of the biggest pleasures in life was the video shop. They have, over the past decade become something of a rarity, with only Blockbuster really still having a presence on the high street. However, back in the '80s there were so many independent video shops that you were spoilt for choice.

Thinking back to my little market town in the English Midlands where I grew up, there must have been at least six, and this was a suburban town, a drowsy historical place just north of Birmingham, so how could such a place sustain so many video rental places?

Well, think back; the '80s was a much more barren time for entertainment. Multiplex cinemas were just beginning to arrive, Sky had only just started and nobody really had it, multi-channel television was new, slightly dodgy (see KYTV) and had not got the polished form of delivery it has today.

Technology too was a huge stumbling block; the internet was something that the occasional 386 user would have as a gimmick while the rest of the teen population was battling over whether the Atari ST or Amiga was better; there was no way that a film, or a trailer even could have been downloaded via a 56k modem. The '80s was a time without torrents, iPlayer or QuickTime and seems now, with such easy access to technology, aeons ago.

So, with no other forms of entertainment, the video shop reigned supreme. Video rental shops were cheap, easy to get to and had a simple set of rules (bring back before six) and if you could stand the fact that they had a tendency to smell of cigarette smoke, a local video store provided film-hungry teens, like myself, a whole Aladdin's cave of fun.

Straight-to-video releases of the time introduced me to distribution companies such as Palace, Medusa and Orion, all companies that produced films, but films that were just not good enough for cinematic release.

The video shop was a place to find hidden gems, to see what magazines like Fangoria or Starburst were talking about. There were no internet chat-rooms, very few reviews and anything out of the ordinary, underground or obscure was game.

It was here in the video shop that budget didn't matter and that imagination reigned supreme. From films like Sword and the Sorcerer and Deathstalker and their ilk (with those amazing Frank Frazetta-like covers, trying so very hard to cash in on the celluloid success of Conan but in no way living up to what the lush artwork promised), to being introduced to the world of George Romero and his zombies, the video shop had it all.

If you wanted action and adventure, instead of fantasy, picking up something like Robocop was essential, but if you couldn't get your hands on such in-demand new releases of the time, the lower-budget versions with the same story were always available to pick up. ‘Classics' such as Chopping Mall, Eliminators or Ninja Terminator were always in stock.

If you had never heard of a film before, that didn't matter - the covers were always mind blowing. Films like Wraith, an early Charlie Sheen movie about a Crow-like entity, clad in motorcycle leathers and a helmet borrowed from the crew of Airwolf, had a cover that was all chrome and metallic and decked out with that '80s typography to rival any of your favourite hair metal band.

Phantasm 2, the second outing of Tall Man and his malicious silver balls, possessed a terrifying cover, while The Lamp (aka The Outing) a horror movie that had a novel ‘lenticular'-like cover with a lamp and evil genie coming out of it, depending on how it was tilted. From Beyond, an HP Lovercraft-inspired frightener, also went in a similar direction as it had a moulded plastic cover that had the evil Dr Pretorius mid-transformation leering out at you, with the glorious tagline, ‘Humans Are Such Easy Prey'.

If a big-budget movie hit the cinema, there was bound to be a cheaper alternative copied by a smaller studio. In 1984, Gremlins hit the cinema and for a five-year period afterwards we were inundated with films about ‘gremlin'-like monsters, pint-sized monstrosities cutting a swathe of terror through the straight-to-video landscape. If it wasn't Troll, it was Munchies or Critters, with the biggest bandwagon jumper being Ghoulies, which was essentially an exact copy of Joe Dante's classic Mogwai tale, only with more toilet humour.

The video shop was also the place where you could catch up on another craze, namely martial arts. After the success of Bruce Lee, distributors Golden Harvest found that video was the perfect way to distribute their work as obscure and badly dubbed kung-fu movies were commonplace in a video shop.

But what Hong Kong could do, Hollywood thought it could do better and with that, of course, came classics like Karate Kid as well as a plethora of other kung-fu movies that neither had the budget or mainstream appeal but feeding the need of teens everywhere for more fighting. It was a time when Chuck Norris, Jean Claude van Damme, Cynthia Rothrock and Michael Dudikoff were huge, thanks to video.

An especially bad movie (so bad, it's good, of course) that ‘borrowed' a great deal from Karate Kid was No Retreat, No Surrender, which summed up everything that was great about video shops. An American kung-fu flick, it's a Rocky/Karate Kid hybrid that has Russia versus America, a training montage, Van Damme, breakdancing and BMX bikes, the ghost of Bruce Lee, as plot, acting and common sense all take a backseat.

This really sums up the video shop experience. Who cared that the films were shoddy, the trailers were bad and you had to adjust the tracking of your video player to watch them through a grainy filter? It was a time where you could watch anything sitting at home and be taken into fantastical lands full of mullet-wearing heroes, bad guys with funny accents and laughably bad special effects. But to a teenager like me, it didn't matter - the video shop was film heaven.

 

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Users Comments

Re: Lost forever – the video shop
Posted By Davros 1 June 25, 2009 09:07:11 AM

But now a days its even better, we don't have to go out & mix with the other apes (humans), we ahem, "download" all manner of films via simple recommendation, description or review, we've noticed on certain webby sites. One click & then 2 - 3 hrs later we watch all manner of great & nonsensical stuff. Nope don't miss the video shop myself.

Re: Lost forever – the video shop
Posted By carleykitty 1 June 25, 2009 10:04:28 AM

Totally agree with this. We used to have an armchair theatre across from our house and every weekend we would go over and pick videos to watch, just looking around the shop at all the covers was entertainment enough, Online renting just doesn't have the same feel *sigh*

Re: Lost forever – the video shop
Posted By Malky 1 June 25, 2009 10:12:34 AM

I loved the video shop as a student a few years ago our local shop did 3 dvds for £7 that was a great night in. We would get 2 good dvds or at least ones we wanted to watch then a so bad its good dvd for last and it was so much fun

Re: Lost forever – the video shop
Posted By clementine 1 June 25, 2009 10:27:19 AM

i stil get a bit of a pang when i pass my child hood video shop , it is now a tacky furniture store, i remember renting troll and watching it 8 times before i took it back, i miss videos in general , dvd is better quality but lets be fair you could pretty much drop a tape out the back of your car and it would be fine , taking the dvd out of the case without scratching it is a feat in itself.

Re: Lost forever – the video shop
Posted By Richie9 1 June 25, 2009 10:38:24 AM

Firstly, Rob - are you from Stafford? I think you must be... Secondly, video shops were mint. I had Indianna Jones out for about four weeks once - watching it over and over again and hiding it from my Dad when he went to take it back. Good times.

Re: Lost forever – the video shop
Posted By Robmac 1 June 25, 2009 10:59:00 AM

Lichfield actually

Re: Lost forever – the video shop
Posted By Aversim 1 June 25, 2009 11:01:49 AM

This is one of the great drawbacks of the internet age, the lack of serendipity.

Re: Lost forever – the video shop
Posted By Discrespective 1 June 25, 2009 11:20:44 AM

Yeah man I totally miss my video shops ! As American growing up in New Zealand, the video shop was one of only places I had out here that made me feel like I was home already. I don't know how it is with rest of world but out here now that local video shops are gone, with only just major chains left alot cool kick ass shit we grew up with is is lost and that gets to me. With local video shop it felt like with them it was all about range, when with these chain store it now all about what rents. Which is ridicously stupid because guys you don't have the range, nobody gonna rent fuck from you, you got same shit as other stores, that is why I think alot these stores out here lately have closed on us. None of them have fully replace what we had on tape when we were all really young ... :-(

Re: Lost forever – the video shop
Posted By DuncanMonkey 1 June 25, 2009 02:32:18 PM

A great piece made even greater by all the movies mentioned... sigh. I miss them terribly, mostly for the fact that wherever I went in this country there was always the exciting prospect of finding another horror 'classic'. I first saw Robocop at the age of 12 (a few months after its release) thanks to my local video store owner, just because he knew how obsessed I was with it. Also worth note (and this really shows my geek colours) - the first thing I did on my 18th birthday was go to the video shop and get my own rental card, having spent years asking parents to rent horror and action flicks on my behalf. Long live the Dudikoff era!

Re: Lost forever – the video shop
Posted By DuncanMonkey 1 June 25, 2009 02:33:18 PM

p.s. Oh and the Amiga was better!

Re: Lost forever – the video shop
Posted By willbass86 1 June 25, 2009 04:13:24 PM

The imaginatively-named "Cardiff's Video Centre" is sorely missed in these parts.

Re: Lost forever – the video shop
Posted By capt_1ntens0 1 June 25, 2009 04:18:52 PM

Excellent piece, just the films adn genres mentioned meant I could have written this myself- a perfect snapshot of my own childhood. So great to know the store meant as much to other folks as it did to me in the 80s. I used to love my trips there and because of lenient parents was able to sample all kinds of horror, kung fu and fantasy when legally far too young legally to have supposedly enjoyed it. I remember our first video store was separated into age categories and even though I was only 6, I would sometimes wonder in to the 18 section when my folks weren't looking and scare myself silly looking at covers of dreck like Zombie Lake, Valley of the Spiders (starring William Shatner!) and Pirhana 2 (directed by some dude called J. Cameron). I knew I couldn't watch them but just seeing the covers made me WANT to see them, even at that age. Great times, today's Blockbusters are anaemic shells by comparison. Here's a spin off topic from this one- what trailers do you remember! For me the stand out 80s ones were - 8 Million Ways to Die (on every bloomin film I rented) - Scorese's After Hours. Den of Geek- do a feature on trailers people remember! Watching trailers was almost as good as watching the film itself- I discovered all kinds of craziness back then.

Re: Lost forever – the video shop
Posted By _tjn 1 June 25, 2009 07:33:25 PM

do you remember the big blow-moulded cases they used to use for display on the shelves? fecking huge big things about twice the size of the casette itself as I recall. and the ever-diminishing Betamax section and the V2000 shelf with about 4 films on it. where I live in london there's a satisfyingly old school dvd rental shop with an entire floor to ceiling rack devoted to cheesy straight to dvd chopsocky action films - all starring either dolph lundgren or jcvd. it's like going back in time...

Re: Lost forever – the video shop
Posted By alan14 1 June 25, 2009 08:26:22 PM

Ah, memories. I used to work in a video shop when I was at college. 5 nights a week listening to films (the TV faced out to the shop) I know the script for all the John Hughes films, Top Gun, Trading Places etc, but not what they actually looked like. How I miss The Great American Picture House - sadly killed by Blockbusters...

Re: Lost forever – the video shop
Posted By TheKarl 1 June 26, 2009 06:52:46 AM

I miss the days of going to the nearby video shop... I remember several summers between grades in high school. Every day I would bike down to the video shop, pick out two or three movies I had not seen yet, take them home, watch them, then take back the next day. Became real good friends with the proprietor, and worked my way through his entire selection of sci-fi, horror, mystery, and drama. One of the reasons I am so good at movie trivia these days.

Re: Lost forever – the video shop
Posted By perastikos 1 June 30, 2009 09:10:33 AM

Luckily, here in Greece a number of video rental mini-chains are still surviving, although unfortunately big stores like Seven have wiped out a lot of the local ones. Although finding VHS tapes to rent is not easy (even the one I go to replaced them a few years back - I still have a VHS player despite now mostly downloading or getting DVDs from Sunday papers) there luckily are a lot of oldies/international/art-house flicks on offer, not just "whatever rents" like in Blockbuster. Sure, life has been tough for video rental stores in recent years, but they still have some way to go!

Re: Lost forever – the video shop
Posted By crazymamma10 1 June 30, 2009 03:09:03 PM

Totally agree with you, loved my small videos stores, would get my Impact Martial Acts Movie mag and go and rent all that I could. Still trying toi get michael dudikoff in Radioactive Dreamns, a great bad movie. I used to work for Blockbusters and Ritz video before is was Blocmbusters for 20 years but its not the same as that glorious time when I watched 11 films one weekend because of the 99p deal.

NOT Lost forever!
Posted By wcmartell 1 July 2, 2009 03:33:31 AM

When in Los Angeles, visit the last VHS store in the city... Spudic's Movie Empire 5910 Van Nuys Blvd. Van Nuys, CA 91401 A full selection of VHS tapes - collectables! - Bill (I shop there)

Re: Lost forever – the video shop
Posted By Deathwalker 1 July 2, 2009 05:48:09 AM

Great article.I remember watching The Hills have Eyes, The Burning and others on Betamax. It still pisses me off in American Ninja 2 when the 'evil' ninja uses the shotgun.
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*sniff* [VHS video cassette]

*sniff*

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