Reuters reported yesterday that Tranformers: Revenge Of The Fallen director Michael Bay is less-than-happy with Paramount's efforts at marketing the movie. The marketing of Revenge Of The Fallen, released on Wednesday in the US, was branded an 'abject failure' by the blockbuster-driven director, as revealed by a leaked memo to the big cheeses at Viacom Inc Unit.

"Right now we are not an event," wrote Bay. "We are just a sequel, which is very different. There is no anticipation. Remember back to 'Spider-Man 2' -- it was everywhere...I cannot figure if this is a cash issue with your company? Is there some clever idea why we are not spending? I'm not sure. I'm sure though the movie will do fine, but not to your internal expectations because right now we are fooling ourselves by being cocky."

Bay branded a plan for him to reveal a small clip from Fallen at the MTV movie awards as 'lame'.

However, the director seemed to have a Bale-like change of heart later, comparing Paramount in a second email (on 6th June) to a 'family' and thanking the company for "busting your butts and bringing your 'A game' for the release of Transformers."

Though Transformers has proved the No.1 film in the UK this past weekend, reviews have been rather scathing, and ours isn't a glowing testament either...

Reuters