Spiderman 4 in 3D?

Amy Pascal and Michael Lynton, heads of Sony Pictures Entertainment have been discussing the state of recession-hit Hollywood over at forbes.com, including the possibility that expensive talent may end up taking the same risks as studios rather than getting huge fees, win or lose.

Commenting on the decline of DVD sales, Pascal said, "We have to rethink how we put deals together... We are starting to rethink how we pay people. It isn't just that the movies are expensive. The talent we work with is expensive. We're going to see a world where the talent share in the profits at the same time as the studios."

However questioned if Will Smith and Adam Sandler were to be expected to take a pay-cut, Pascal replied, "No. I'll take them any time. They pay their way. They're worth every nickel they get."

Pascal went on to declare that "James Cameron's new movie [Avatar] could change the world. I think everyone is in anticipation thinking it's going to be like Star Wars. It's going to change the way you consume entertainment. I don't know that it will ever be the way you see dramas, but I can't say anymore that it won't be."

When asked if Spiderman 4 would be in 3D, the reponse from Pascal was "Could be". Lynton added "People are paying a premium to see movies in 3-D and that's a very big deal. It's never been done before that someone says you have to pay more to see Spider-Man than a romantic comedy."

Forbes