Tonka movie drives into production
Hasbro and Sony get set to unleash another one of their properties on cinemas.
Despite some rather savage reviews, the likes of Transformers and Battleship have still performed well at the box office (although the latter not as well as expected, saved by its non-US take), so movies based on Hasbro properties could become as common as superhero movies in cinema if the company has its way. Certainly, more movies are in the works. One such project is a film based on Tonka tucks which is set to be developed with Adam Sandler's Happy Madison productions with Grown Ups writer Fred Wolf on script duties.
Sony have the following to say about the project:
"TONKA, the Hasbro brand that for 65 years has stood for its line of toy trucks for children, will bring its TONKA toughness to the big screen in a fully animated motion picture to be produced by Sony Pictures Animation, Hasbro and Happy Madison Productions. The announcement was made today by Bob Osher, president, Sony Pictures Digital Productions, Michelle Raimo-Kouyate, president of Production for Sony Pictures Animation and Brian Goldner, president and CEO of Hasbro. The film will also be produced and developed by Goldner and Hasbro’s senior vice president and managing director of motion pictures, Bennett Schneir and will be written by Fred Wolf."
You can't help but feel a little cynical about this. Presumably they feel they can shift tie in merchandise in a similar manner demonstrated by Pixar with Cars. On the plus side though; this comes as I was looking to stick a load of old Tonka toys that have been taking up garage space on eBay. Might hold off for a bit now.
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