Sci-fi movie ads No.8: A.I.: Artificial Intelligence

Martin Anderson

Published on Jan 5, 2009

Haley Joel Osment is led to this advertiser's dream by cyber-Gigolo Jude Law in Spielberg and Kubrick's uneven but fascinating exploration of engineered consciousness. Many of the free-floating holographic ads had been seen before in the likes of Back To The Future Part 2 (see below), but ILM created one of the most layered and eye-boggling future-scapes ever for this scene. Some of the production design - notably the female legs that lead to the club entrance - are redolent of Kubrick's A Clockwork Orange.