FIFA 14 only free with Xbox One Day One Edition
EA's footy titan, FIFA 14 will only come for free with Day One pre-orders of the Xbox One...
Seen by many as a very shrewd marketing move, Microsoft's packaging of a digital copy of FIFA 14 with the Xbox One was one of the biggest announcements to come out of Gamescom. According to the news, all Xbox One consoles in Europe would come with a copy of FIFA 14.
With football being such a hugely popular sport in Europe, this was an important deal for the Xbox One, potentially winning over a myriad of fans who may have previously opted for the PS4. However, the deal isn't exactly as many thought.
Rather than a copy of FIFA 14 coming free with every Xbox One, only Xbox One Day One Edition pre-orders will receive the digital copy of FIFA 14. This has been confirmed by Microsoft's Social Marketing Manager, Graeme Boyd via twitter.
Had a few questions on this so wanted to clarify: FIFA 14 will only come free with Xbox One Day One Edition pre-orders, while stocks last.
— Graeme Boyd (@AceyBongos) September 2, 2013
It's certainly unfortunate for those who hope to simply pop down to the shops and grab a new Xbox One without pre-ordering, or those that miss the Day One Edition, not to mention footy fans in the US and other regions, but let's be clear, this move is no less shrewd. What better way to ensure your console sells out that create a limited edition? Well played Microsoft, well played.
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