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Brain Training & Northerners

Simon Brew


Nintendo DS game Brain Training is picking on Northerners. So says the BBC's Watchdog. Sigh.

Published on Feb 6, 2008

Gawd bless Watchdog. In a world where monopolistic companies are allowed to run roughshod over our daily lives, where they can bully their way into making us accept everything they say, the BBC’s tough-as-nails, on-the-consumer’s-side shitfest has picked on a Nintendo game.

Never mind that a supermarket up my road has put all the local shops out of business. Forget the fact that you can’t buy a laptop in the shops that doesn’t have Windows Vista on it. Hell, what about heating bills? Or petrol prices?

But no. Instead, after a no-doubt exhaustive investigation that made full and proper use of the licence fee, the BBC has concluded that Nintendo’s Brain Training game, for its DS system, is discriminating against those with a northern accent. I write this coming from a family of Brummies, whose accents are capable of confusing far more than Nintendo games, I assure you.

Dr Kawashima's Brain Training was, a good year or two after its initial release, the biggest selling single-format game of 2007, and it’s been on sale in this country since June 2006. It’s thus taken some time for the BBC to check the phenomenon out, but nonetheless a good five minutes of its Watchdog programme earlier this week were devoted to the subject. It beggars belief.

Nicky Campbell, that bastion of great TV presenting, hinted that the game could well be discriminatory against those with strong accents, that the game’s in-built speech recognition couldn’t pick up. Personally, when I played it I thought the speech recognition was crap anyway, and did all the other things in the game without worrying out it. In retrospect, out of service to the British people, I should have demanded that the BBC do something about it.

Silly me.

Nintendo apparently has had only a small number of complaints in the eighteen months the game has been on sale. This is no surprise to everyone but Nicky Campbell and his team, it seems.

Sigh. 

 

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Users Comments

Re: Brain Training & Northerners
Posted By RonHogan 1 February 7, 2008 08:35:28 AM

It says right on the box to not speak with a strong accent!

Re: Brain Training & Northerners
Posted By Ian_Osborne 1 February 7, 2008 09:16:46 AM

If you speak slowly and clearly, as you should when talking to a console, your accent is largely irrelevant anyway. Watchdog has really gone downhill of lately, picking on easy targets when it should be targeting huge chainstores which impose sales conditions with no backing in law and deny customers their legal rights unless faced with a court order (yes, that's you, Dixons Stores Group). Bring back The Cook Report, that's what I say. He may have been fat and obnoxious, but at least he had guts.

Re: Brain Training & Northerners
Posted By Matt 1 February 7, 2008 11:32:33 AM

I didn't think the technology was so advanced up North that they would even have the Nintendo DS for another 30 or 40 years. I'm impressed. I am, of course, well aware of the cold winters they experience up there. Are we absolutely positive the game isn't just being used as a shiny, colourful alternative to firewood?

Re: Brain Training & Northerners
Posted By toneee 1 February 7, 2008 11:58:22 AM

Nicky Campbell is such a penis. Does the BBC seriously expect Nintendo to make allowances for every variation of the English language that exists?

Re: Brain Training & Northerners
Posted By ireneb 1 February 7, 2008 12:27:24 PM

Er, Matt - at the risk of starting a war of fisticuffs - watch what you are saying! Besides, how could it be used as an alternative to firewood? Silly!

Re: Brain Training & Northerners
Posted By Robmac 1 February 7, 2008 12:28:23 PM

even with 4 comments this is still one of the funniest set of repiles I have heard in a while. And your right Nicky Campbell is a penis..however the lady who present it ( Jules?) is in the words of Richie Rich from Bottom ' has a smashing blouse'

Re: Brain Training & Northerners
Posted By Matt 1 February 7, 2008 12:42:52 PM

I know, how could it be used for firewood? It doesn't make any sense. And given that I was commenting on people being slow to keep up, it's almost like it was intended to be ironic. How wacky is that?

Re: Brain Training & Northerners
Posted By simonbrew 1 February 7, 2008 01:16:25 PM

Careful, Matt. Nicky Campbell will be at your door at this rate...

Re: Brain Training & Northerners
Posted By Matt 1 February 7, 2008 01:33:03 PM

I'm starting to find myself really confused. I don't think I entirely know who Nikki Campbell is but from what I can find on Google she makes tiaras for weddings. I really don't want a wedding tiara at the minute and so this person turning up at my house is the last thing I need. Therefore, I'm politely standing down from any further commenting. Good day to you all.

Re: Brain Training & Northerners
Posted By garlicsmack 1 February 7, 2008 02:07:09 PM

Shouldn't Watchdog instead be doing the fact that brain training is an enormous load of old goat that just makes you good at repeating monotonous tasks? At least when the Chinese do it we get cheap plasma TVs as a result.

Re: Brain Training & Northerners
Posted By simonbrew 1 February 7, 2008 03:45:53 PM

I think I speak for most when I say that the Nikki Campbell you talk of is far preferable to the one who hosts Watchdog!

Re: Brain Training & Northerners
Posted By ireneb 1 February 7, 2008 04:56:30 PM

Yes, Matt, irony has reached the north too!

Re: Brain Training & Northerners
Posted By tictac 1 February 7, 2008 05:18:46 PM

I have to say that some of these replies cracked me up. I despise Nicky Campbell...has anyone seen his 'chat show' on sunday mornings. All I can say is 'oh dear'. It wouldn't be so bad if someone else presented it. Anyway, the brain training voice recognition is crap anyway. You can speak out the correct answer and often it marks you wrong. If you breathe too loudly it marks you wrong...always wrong, never right. But there's no way Nintendo could make allowances for each accent. Just ridiculous.

Re: Brain Training & Northerners
Posted By RonHogan 1 February 7, 2008 09:10:20 PM

Mindless repetitive tasks, you say? Sounds like *someone* has a romantic evening ahead.
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Brain Training. The BBC clearly hate it. Thickos. Brain Training. The BBC clearly hate it. Thickos.
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