As most Burroughs aficionados will tell you, however, there are no Phil Collins songs in the original Tarzan novel.

The only thing remaining from Fleming’s fiction is Bond’s love of brand names, which Deaver subtly achieves by mentioning Oakley sunglasses every few paragraphs.

There have been some shocking films, and I have been in some of them, but by and large it is so hard to get a film made here that people have to really love what they are doing.

What chance, as things stand, does a grown-up sci-fi flick like Prometheus stand, for instance? It's a hard sell at the best of times, without a bunch of superheroes around the corner.