Rather than having huge amounts of costume changes, if you use your brain, you can be right under someone’s nose and they don’t know it.

I compared Die Hard with one of the sequels. One of them was directed, and the other one there was a lot of coverage that was then flung at a team of editors

I would say probably, on a given film, Fight Club is probably closest to what we wanted to do. It’s about 75 per cent of what we wanted.

We suspected it would do pretty well purely because of the amazing response the three series received, but to be out selling James Cameron and his massive tree lizards was a very pleasant surprise