The business lesson here is pure and simple: if you want to get a job working for Lord Sralan, you don’t need to be the best candidate, you don't need to have the best product, and you don't need to have the best campaign.

If you’re not looking for television presenters, then why send two teams of people on the telly to present?

Apparently, only 2.2% of people want home births, though. I never knew that before, and I live in hope that one day, it’ll win me a pub quiz.

But then, crucially, he seems to have no aspirations to be a celebrity, and what use is that on a prime time reality show? He had to go

I’ve been on the London underground, and if I walked out into the station to see people in such clobber, my first impression would be that I’d be in the midst of a terror alert, rather than about to be sold a bar of miserable-looking soap

Want wraps that look like they’ve just dropped out of a dog’s bottom? Then Ignition was the team to call